Today we announce our latest project "Gordon Ramsay on Alexa." Gordon's direct and vibrant use of the English language is a perfect match for interactive voice. We designed it in a way where you can present anything you’ve prepared or had delivered and get Gordon’s opinion on it. There’s also some hidden content that you’ll get if you use it enough. You can enable the skill by saying "Alexa, enable Gordon Ramsay." Then start the skill anytime by saying "Alexa, ask Gordon Ramsay what he thinks of my grilled cheese (or any food). Also try random words to see if you find a few Easter eggs that we hid.
Here's our official announcement:
AWARD-WINNING CHEF GORDON RAMSAY DISHES OUT TRADEMARK INSULTS WITH NEW INTERACTIVE SKILL FOR ALEXA
Los Angeles, Calif. (February 7, 2018) – For those that caught Amazon’s Super Bowl ad, they saw a glimpse of what it would be like if celebrities and personalities like Gordon Ramsay took over for Alexa. Fans of Ramsay will be pleased to learn that they will get their own chance to be critiqued by the chef thanks to a new interactive skill available now for Alexa.
Created in partnership with interactive audio company, Ground Control, the Gordon Ramsay skill is free to enable on Amazon Alexa devices and allows users to hear what it feels like to work in Chef Ramsay’s kitchen and listen to him review whatever dish they’ve made. Ramsay has become infamous for his prolific insults on his TV shows and social media, from calling someone an "Idiot Sandwich" and a "*Bleep* Donkey," to roasting fan's photos of their food.
“I can't wait for everyone to have fun with this new skill for Amazon Alexa. I’ll review any dish you throw at me.” said Ramsay. "We all need to lighten up in the kitchen sometimes, don't we?!"
Ground Control’s other recent skill releases include “Biden’s Briefing,” “Sounds Fun with Mike Epps,” “Fourth Down Football Trivia with Philip Rivers,” “Buzzer Beater Basketball Trivia with Karl-Anthony Towns” and “Full Count Baseball Trivia with Buster Posey.”
About Ground Control
Led by technology entrepreneur Mike Macadaan in partnership with Creative Artists Agency (CAA), Ground Control develops voice-activated entertainment experiences for the emerging medium of interactive audio, engaging well-known personalities across entertainment, sports, politics and beyond. With an initial focus on current affairs and interactive games, the company aims to grow into health & wellness, hospitality and other promising categories. Catalyzed by a relationship with Amazon, Ground Control is building a tech platform focused on discoverability, engagement and retention, marrying technology and pop culture to foster deep connections with consumers. Visit the website: www.groundcontrol.ai.
About Gordon Ramsay
The next-generation multi-media production company STUDIO RAMSAY has a joint venture with All3Media to develop and produce both unscripted and scripted television shows, creating new formats and innovative programming that includes a scripted arm focused on food-related themes, and development of new talent on a global front. The catalogue of programs that Ramsay has worked on historically with All3Media via One Potato Two Potato, together with new original content he’s currently developing, make for a unique and dynamic production and distribution partnership. Studio Ramsay’s first production, THE F WORD WITH GORDON RAMSAY, premiered live this past summer in the U.S. on FOX. Its first daytime cooking series, CULINARY GENIUS, premiered in the spring on ITV in the U.K. was syndicated on FOX stations in the U.S. this summer while his new documentary series, GORDON ON COCAINE, for ITV premiered in the fall. Seasons 3 and 4 of “MATILDA AND THE RAMSAY BUNCH,” starring Tilly Ramsay for U.K. children's channel CBBC are also produced by STUDIO RAMSAY.
Renowned for highly successful and award-winning original programming, Emmy nominated, multi-Michelin star chef Gordon Ramsay produces TV shows on both sides of the Atlantic seen by audiences worldwide, including his FOX shows THE F WORD, 24 HOURS TO HELL & BACK, MASTERCHEF, MASTERCHEF JUNIOR, HELL’S KITCHEN and MASTERCHEF CELEBRITY SHOWDOWN, as well as Bravo’s “Best New Restaurant” and Food Network’s competition series “Food Court Wars.” In the U.K., he’s produced “Gordon Ramsay Behind Bars” and “Gordon Ramsay’s Great Escape” for Channel 4; food biography and nostalgia series “My Kitchen” for UKTV’s Good Food Channel; two instructional cookery series, “Ultimate Home Cooking” and “Ultimate Cookery Course” for Channel 4; and the first two seasons of “Matilda And The Ramsay Bunch,” all under his One Potato Two Potato banner.
For more information, please visit www.gordonramsay.com or follow Gordon Ramsay on Facebook, Twitter and Instagram.