We build voice-activated interactive programs for your home-internet devices. That sounds complicated. How about, we work with cool people like (another celebrity you’re working with that is highly recognizable and preferably female) to curate stuff they like, and create new content that you can tap into. Levar Burton’s Ground Control channel can read to you, send your phone a list of recommended books, or curate the newest and best short-stories published today. We work with interesting people to understand what gets them excited, and then build that into an evolving algorithm that understands their choice patterns.
Our work also extends to voice, and the impact that voice has on the human brain. We already know that we use sound-information to empathize before our other senses have gotten the information they need to make a judgement. It’s the rhythm of human language that establishes that foundational connection between humans, and a central reason that we’re building our programs with real people, and real opinions. Ground Control is the marriage of technology and pop culture to foster connections between the audiences that listen to it – and eventually, to create opportunities for global feedback utilizing the most honest indicator we have: our tone of voice.